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ABOUT THIS PROJECT

My Vision

As someone who has enjoyed studying all aspects of journalism since 2013, I wanted to create something unique and special for my final creative project. I have always had a love of education, even substitute teaching in my spare time. But sometimes it can be difficult for students to get a well-rounded educational experience without closing the textbooks and venturing out into the real world. With jobs and internships coming mostly to a halt with the COVID-19 pandemic, it seemed it was just as good a time as any to create a platform where I could post about media professionals' experiences working in media and analytics. It became a way for me to transition mentorship online, where students could browse these stories and maybe find a job description that would suit their skill sets. In a collaborative world, it is important to find ways to collaborate with professionals to further your education, and perhaps along the way you'll find a passion you never expected.

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Literature

     The ideology of learning from experience reflects back to the philosophies of John Dewey. Experience was the cornerstone of Dewey’s approach to philosophy and education. Dewey reflected back to Darwinism, believing that nature is in constant change with no fixed end point (Hildebrand, 2018). The same could be said for education. In the traditional school method, “that which is taught is thought of as essentially static. It is taught as a finished product, with little regard either to the ways in which it was originally built up or to changes that will surely occur in the future” (Dewey, 1938). Dewey’s goal was to connect the child, school and society through “experiential learning” (Dewey, 1902). Through experiential learning, students’ educations continued in a circular pattern, where students were encouraged to explore experiences that dealt with what they had learned through their schooling in order to connect relevant information from those experiences for further decisions and experiences in the future. It is important throughout life to “learn and develop continually” in this circular pattern (Bin-Abbas et. al., 2012). Like Darwinism, there is no fixed end point for learning. 

     Learning with the help of experience can be referred to as “knowledge-in-use” or “tacit knowledge” (Ranucci et. al., 2015). Tacit knowledge is essential to performing tasks and functions in everyday life, as it helps with solving problems and facing new challenges (Venkitachalam et. al., 2012). But this knowledge-in-use is seldom based on just that person’s experiences, but rather a culmination of their past experiences and the experiences of others in similar situations (Tillema et. al., 2006). Dewey’s belief in “the power of actual experience” (Deblois, 2002) also went farther than going out and experiencing something first hand. He believed in direct and indirect experiences being beneficial for the student (Dewey, 1916). Engagement within the experience is important for the circular pattern of learning to continue. “Genuine learning occurs best through engagement…that motivate with interests already present in the students” (Hildebrand, 2016). One notion of indirect experiences is learning from what others have experienced. “Learning from others depends on people’s ability to integrate their own and others’ experiences” (Moskaliuk et. al., 2015).  Knowledge-in-use is also established with repeated practice and situations over time (Smith, 2001). 

     While experiential learning may seem straightforward (learning from experience), it is “a difficult concept to ‘pin down’” due to the processes behind learning being different for everyone (Cornu, 2005). Students surveyed in a 2019 study reported “high levels of satisfaction and engagement”, as well as this type of learning process being applicable “to real-world professional concerns” for emergency management training (Danko, 2019). Experiential learning appears to be highly dependent on the subject matter by which the person is studying. A 2019 study examined graduate students studying marketing how experiential learning impacted their progress in understanding real-world concerns surrounding their future professional careers. The study showed that experiential learning for this field was highly successful, giving the graduate students new opportunities and “strengthening their professional skills” (Sangpikul, 2020). With analytics heavily being used in marketing fields, it is then hopeful that an experiential learning project such as this one would be highly beneficial to the students who would be reading it. 

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The Process

     I began contacting agencies in my local area to see if I could schedule in-person interviews with either the owners or directors at these agencies. Due to COVID-19 and the stay-at-home orders, several meetings took place over Zoom. I had a set list of questions I knew I wanted to ask during the interviews, but I also interjected questions for clarification and for the professionals to elaborate on the claims they had made. I recorded all the conversations, transcribed them, then edited the conversations. I was careful during the editing process to not take away from the essence of how the conversations actually took place - I met some very interesting people and I wanted their personalities to shine in their answers. I feel that I have accomplished that goal, and even though I hoped others would learn from these interviews, I myself learned more than I ever expected. This project truly highlighted the best parts about these last three years of studying analytics in media.

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Benefits of the Project

To sum up the premise of this project, I feel it has and will accomplish the following:

  • This project has allowed me to further explore job opportunities and network with media companies that are using analytics.

  • It has provided a level of education that was missing from coursework and textbooks by allowing professionals to share their insights on how their jobs work day-to-day.

  • This project will be publicly available for anyone looking into media analysis careers so that they can explore and network as well.

  • It provides for other students a snapshot of what it is like to work in a media analysis position during a time when they may be unable to explore and collaborate with professionals in the setting that I was able to establish.

  • This project may lead to mentorships, internships or job opportunities in the future via the contact form for these professionals.

While this is a small snapshot of the type of media analysis work that is being done across the country, I hope that the readers enjoy getting a glimpse into the career opportunities and possibilities that media analytics has to offer.

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References

Bin-Abbas, H., & Bakry, S. H. (2012). Knowledge management: an instrument for the 

     development of the knowledge society. International Journal of Knowledge Society Research, 3, 58e67.


Cornu, Alison Le. (2005). Building on Jarvis: Towards a holistic model of the 

     processes of experiential learning.


Studies in the Education of Adults, 37(2), 166-181.

Danko, Tiffany. (2019). Student perceptions in homeland security and emergency 

     management education: experiential learning survey. Journal of Experiential Education, 42(4), 417-427.

Deblois, Rob. (2002). John Dewey in a new century: constructing meaning from real 

     experience. Independent School, 61(4), p. 72.

Dewey, John. Democracy and Education: An Introduction to the Philosophy 

     of Education. New York: Macmillan, 1916. Print.

Dewey, John. Experience And Education. New York: Macmillan, 1938.

Dewey, John. (1902). The child and the curriculum. Chicago: University of Chicago 

     Press.

Hildebrand, David L. (2016). The paramount importance of experience and 

     situations in Dewey’s “Democracy and Education”. Educational Theory, 66(1-2).

Hildebrand, David L. "John Dewey", The Stanford Encyclopedia of Philosophy (Winter 

     2018 Edition), Edward N. Zalta (ed.), URL = <https://plato.stanford.edu/archives/win2018/entries/dewey/>.

Moskaliuk, Johannes; Bokhorst, Franziska; Cress, Ulrike. (2015). Learning from 

     others’ experiences: How patterns foster interpersonal transfer of knowledge-in-use. Computers in Human            Behaviors, 55, 69-75.

Ranucci, R. A., & Souder, D. (2015). Facilitating tacit knowledge transfer: routine 

     compatibility, trustworthiness, and integration in M&As. Journal of Knowledge Management, 19, 257e276.


Sangpikul, Aswin. (2020). Challenging graduate students through 

     experiential learning projects: the case of a marketing course in Thailand. Journal of Teaching in Travel & Tourism.        20(1), 59-73.

Smith, E. (2001). The role of tacit and explicit knowledge in the workplace. Journal 

     of Knowledge Management, 5, 311e321.


Tillema, H., & Orland-Barak, L. (2006). Constructing knowledge in professional 

     conversations: the role of beliefs on knowledge and knowing. Learning and 

     Instruction, 16, 592e608.


Venkitachalam, K., & Busch, P. (2012). Tacit knowledge: review and possible 

     research directions. Journal of Knowledge Management, 16, 357e372.


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Appendix

Click here for Thomas Taylor's peer review.

Click here for Kaylee Hahn's peer review.

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